On occasion of the local election in May 2014, we conducted a project on “Local elections in Mainz: A Project on voter mobilization”. The project report is now available for download here.
In the run-up to the Mainz local election of 2014, we conducted a field experiment in order to investigate the effectiveness of mobilizing procedures. Door-to-door visits are generally regarded as a successful mobilizing tool but there had not been any empirical studies for Germany before. With the help of different mobilizing treatments (door-to-door and flyers) in randomly chosen districts, we examined to which extent the treatments had an effect on the voting behaviour. The study was accompanied by a survey. The report summarizes the idea and background of the project as well as its structure and implementation. The results are documented in two parts; they show that door-to-door visits in fact help to mobilize voters.