In a recently published article in Zeitschrift für Parlamentsfragen, Jürgen Maier, Thorsten Faas und Michaela Maier analyze the debate on the 2013 Bundestag election. With the help of experimental as well as real-time-response data, they show that especially Steinbrück profited from the debate on TV. Not only could he convince the TV viewers but also could he improve his image. In contrast to this, the viewers’ attitude towards Merkel became worse so that Steinbrück could catch up (a little). It is shown that this effect was still evident a few days after the debate.
- Jürgen Maier, Thorsten Faas, Michaela Maier: Aufgeholt, aber nicht aufgeschlossen: Ausgewählte Befunde zur Wahrnehmung und Wirkung des TV-Duells 2013 zwischen Angela Merkel und Peer Steinbrück, in: Zeitschrift für Parlamentsfragen, 45, 2014, S. 38–54.