Latest Publication: Aufgeholt, aber nicht aufgeschlossen

In a recently published article in Zeitschrift für Parlamentsfragen, Jürgen Maier, Thorsten Faas und Michaela Maier analyze the debate on the 2013 Bundestag election. With the help of experimental as well as real-time-response data, they show that especially Steinbrück profited from the debate on TV. Not only could he convince the TV viewers but also could he improve his image. In contrast to this, the viewers’ attitude towards Merkel became worse so that Steinbrück could catch up (a little). It is shown that this effect was still evident a few days after the debate.

  • Jürgen Maier, Thorsten Faas, Michaela Maier: Aufgeholt, aber nicht aufgeschlossen: Ausgewählte Befunde zur Wahrnehmung und Wirkung des TV-Duells 2013 zwischen Angela Merkel und Peer Steinbrück, in: Zeitschrift für Parlamentsfragen, 45, 2014, S. 38–54.
Posted on 29. April 2014 in General

Research project on mobilization for by-elections using the example of the 2014 local election in Mainz

The department “Empirical Political Research” will carry out an innovative project on mobilization potentials of different ways of election campaign communication.
The motivation for our work is the negative trend of election turnout, especially with regard to by-elections such as local elections. We want to find out how different ways of election campaign communication can lead to the mobilization of different groups of voters. This way, our results are to offer an added value not only for scientific research but also for political actors. More information on the project can be found at the respective project website.